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Trade Paperback
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9781940858968
Overview
Overview
ALL-NEW 10th Edition of the AMA Berry Book Prize Finalist and Winner of 7 International Book Awards
Featuring 10 Bold New MegaTrend Predictions from award-winning trend curator Rohit Bhargava
Featuring 10 Bold New MegaTrend Predictions from award-winning trend curator Rohit Bhargava
- What can the rise of women and growing reevaluation of the role of gender in politics, products and people teach us about the future of our culture?
How will the growing tech backlash change the role devices play in everything from how we communicate to what we choose to do for entertainment?
The answers to these questions may not be all that obvious, and that's exactly the point. For the past 10 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most people miss. In this completely revised and updated edition of Non-Obvious, readers will discover ALL-NEW trend insights along with powerful insights on how to curate trends and predict the future for themselves.
Like previous editions, this one will feature a full recap of more than 100 previously predicted trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book will also review the past decade of insights to share ten MEGA shifts that are changing our world along with original insights on how anyone can use these predictions to further their business or career.
- Format: TradePaperback
- Author: Bhargava, Rohit
- ISBN: 9781940858968
- Condition: Used
- Dimensions: 9.00 x 1.00
- Number Of Pages: 272
- Publication Year: 2020