Mobilize People for Marketing Success: Volume II: Mobilize People for Marketing Success

by Stern, Gary J.
ISBN: 9780940069107
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Overview

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
  • Format: Trade Paperback
  • Author: Stern, Gary J.
  • ISBN: 9780940069107
  • Condition: Used
  • Dimensions: 10.78 x 0.62
  • Number Of Pages: 208
  • Publication Year: 1997