Marketing to Seniors

by Walker, Michael C.
ISBN: 9780759691155
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Overview

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
  • Format: Trade Paperback
  • Author: Walker, Michael C.
  • ISBN: 9780759691155
  • Condition: Used
  • Dimensions: 9.16 x 0.65
  • Number Of Pages: 276
  • Publication Year: 2002
Language: English