Marketing Strategy : Text and Cases

by Ferrell, O. C.; Hartline, Michael D.
ISBN: 9781337495080
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Overview

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Marketing Strategy, 7th Edition, and access to MindTap Marketing Strategy for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud.
  • Format: Trade Paperback
  • Author: Ferrell, O. C.; Hartline, Michael D.
  • ISBN: 9781337495080
  • Condition: Used
  • Dimensions: 1.25 x 10.75
  • Publication Year: 2016
Language: English