Marketing Research W/ Student DVD

by Cooper, Donald R.
ISBN: 9780073054308
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Overview

Introduces readers to the challenging world of research-supported marketing decisions. Written by those writing successful textbooks in research methods for more than a decade, this work contains practical examples and researcher insights.
  • Format: Hardcover
  • Author: Cooper, Donald R.
  • ISBN: 9780073054308
  • Condition: Used
  • Dimensions: 11.10 x 1.33
  • Number Of Pages: 832
  • Publication Year: 2005