Marketing Planning & Strategy: A Practical Introduction

by Dawes, John
3.1 out of 5 Customer Rating
ISBN: 9781529760132
Availability:
$47.74

Available Offers

20% Off in Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 25-27, 2024. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE
Ship to Me
$3.99

Overview

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts helps you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.

Practical in its step-by-step approach and inclusion of activities and scenarios, and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.

Supported by online resources for lecturers including PowerPoint slides, an instructor's manual and a suggested syllabus.

  • Format: Trade Paperback
  • Author: Dawes, John
  • ISBN: 9781529760132
  • Condition: Used
  • Dimensions: 9.25 x 0.62
  • Number Of Pages: 296
  • Publication Year: 2022
Language: English

Customer Reviews