Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams

by Kalbach, James
5 out of 5 Customer Rating
ISBN: 9781492076636
Availability:
$24.99
Used - Trade Paperback - 9781492076636
3 Offers Available See Details

Available Offers

FreeShipping
See Details
Back to Available Offers
Offer Details
AvijitShipping
Save $0.50 off one item
See Details
Back to Available Offers
Offer Details
Save $0.50 off
20% Off in Cart
See Details
Back to Available Offers
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 25-27, 2024. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE
Ship to Me
$3.99

Overview

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for companies that can't pinpoint these problems because they're too focused on business processes. This updated book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. You'll learn how this unique tool helps you visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will discover how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.

  • Format: TradePaperback
  • Author: Kalbach, James
  • ISBN: 9781492076636
  • Condition: Used
  • Dimensions: 7.30 x 0.80
  • Number Of Pages: 440
  • Publication Year: 2020
Language: English

Customer Reviews