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Overview
Overview
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
- Format: Hardcover
- Author: Souder, William E.
- ISBN: 9780070597488
- Condition: Used
- Dimensions: 9.30 x 1.05
- Number Of Pages: 368
- Publication Year: 1994
Language:
English