Lois Logos: How to Brand with Big Idea Logos

by Lois, George
ISBN: 9789063693992
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Overview

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

  • Format: Trade Paperback
  • Author: Lois, George
  • ISBN: 9789063693992
  • Condition: Used
  • Dimensions: 8.20 x 0.70
  • Number Of Pages: 224
  • Publication Year: 2015
Language: English