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Overview
Overview
Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Format: CD
- Author: Cialdini Phd, Robert B.
- ISBN: 9781624608049
- Condition: Used
- Dimensions: 5.60 x 0.90
- Publication Year: 2016
Language:
English