I Dare Ya! Secrets to Successfully Attracting and Retaining Jewish Audiences

by Richards Saeks, Pamela
ISBN: 9780578582177
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Overview

Pamela Richards Saeks is a Jewish engagement expert who spent nearly two decades as the Director of Jewish Innovation and Engagement for a major family foundation. There she earned a reputation as a game-changer, developing and managing dozens of groundbreaking initiatives aimed at connecting unaffiliated and disenfranchised young adults, families, teens, interfaith couples, Baby Boomers and others to Jewish life. Over the years, many thousands of people participated in these programs, which resulted in numerous marriages (and babies ) and a multitude of other meaningful relationships and experiences, and opened up new pathways to affiliation andinvolvement in the Jewish community. Pam is the President of Be Bold Creative, a consulting firm that helps Jewish organizations and businesses build relationships with their target audiences and move the needle toward greater Jewish engagement through standout marketing and innovative program development. While this book uses a clever combination of wit and humor to get its message across, it never sugarcoats the truth. Its honest and unapologetic approach challenges readers to take a hard look in the mirror and do what's necessary to make real and lasting change... the kind of change that will propel their organization to the next level and beyond. "I've had the good fortune to be able to take risks, experiment with new ways of thinking and spend time listening, observingand absorbing. I know that not everyone who does this work is afforded those luxuries. That's why I wrote this book. I want toshare what I've learned with my fellow colleagues in the trenches... because I know how much is riding on getting it right "
  • Format: Trade Paperback
  • Author: Richards Saeks, Pamela
  • ISBN: 9780578582177
  • Condition: Used
  • Dimensions: 9.02 x 0.33
  • Number Of Pages: 152
  • Publication Year: 2019