How to Write a Marketing Plan

by Westwood, John
ISBN: 9780749467128
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Overview

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

  • Format: TradePaperback
  • Author: Westwood, John
  • ISBN: 9780749467128
  • Condition: Used
  • Dimensions: 8.39 x 0.42
  • Number Of Pages: 184
  • Publication Year: 2013
Language: English