How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune

by Baker, Kim
ISBN: 9780471551935
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Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
  • Format: TradePaperback
  • Author: Baker, Kim
  • ISBN: 9780471551935
  • Condition: Used
  • Dimensions: 9.98 x 0.87
  • Number Of Pages: 336
  • Publication Year: 1992