Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

by Avila, Joyce Kay
ISBN: 9781098147860
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Overview

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex.

This book will help you:

  • Develop a plan to execute a CDP project effectively and efficiently
  • Connect Data Cloud to external data sources and build out a Customer 360 Data Model
  • Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
  • Use Salesforce Data Cloud capabilities for identity resolution and segmentation
  • Create calculated, streaming, visualization, and predictive insights
  • Use Data Graphs to power Salesforce Einstein capabilities
  • Learn Data Cloud best practices for all phases of the development lifecycle
  • Format: Trade Paperback
  • Author: Avila, Joyce Kay
  • ISBN: 9781098147860
  • Condition: New
  • Number Of Pages: 300
  • Publication Year: 2024
Language: English