Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

by Sutton, D.
ISBN: 9781137021007
Availability:
  • Online Only
$49.99

Available Offers

Pickup at {0} Out of stock at {0} Check other stores
FREE -
Ship to Me
$3.99 -

Overview

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in business around the world. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
  • Format: Trade Paperback
  • Author: Sutton, D.
  • ISBN: 9781137021007
  • Condition: Used
  • Dimensions: 8.48 x 0.56
  • Number Of Pages: 224
  • Publication Year: 2012
Language: English