Fundraising: Principles and Practice

by Worth, Michael J.
5 out of 5 Customer Rating
ISBN: 9781483319520
Availability:
$34.49

Available Offers

20% Off in Cart
See Details
Offer Details
Get 20% off on pre-owned items, available in store and online. Offer valid May 25-27, 2024. This offer cannot be combined with other discounts or coupons and does not apply to previous purchases. Offer cannot be used to buy gift cards or items labeled as 'New' on HPB.com. Sale prices will be reflected in your cart.
Pickup at HPB West Lane Avenue Out of stock at HPB West Lane Avenue Check other stores
FREE
Ship to Me
$3.99

Overview

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
  • Format: Trade Paperback
  • Author: Worth, Michael J.
  • ISBN: 9781483319520
  • Condition: Used
  • Dimensions: 9.10 x 0.70
  • Number Of Pages: 504
  • Publication Year: 2015
Language: English

Customer Reviews