Follow The Story: The Foundation of Every Great Attraction

by Hernandez, Philip L.
ISBN: 9781733273305
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Overview

An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.
  • Format: Trade Paperback
  • Author: Hernandez, Philip L.
  • ISBN: 9781733273305
  • Condition: New
  • Dimensions: 7.99 x 0.15
  • Number Of Pages: 62
  • Publication Year: 2019
Language: English