Emotion Marketing: The Hallmark Way of Winning Customers for Life

by Robinette, Scott
ISBN: 9780071364140
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Overview

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

  • Format: Hardcover
  • Author: Robinette, Scott
  • ISBN: 9780071364140
  • Condition: Used
  • Dimensions: 9.00 x 0.63
  • Number Of Pages: 247
  • Publication Year: 2001