Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

by Czinkota, Michael R.
ISBN: 9781606490358
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Overview

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses major changes that have taken place including the landscape of the global economy that changed drastically.
  • Format: Trade Paperback
  • Author: Czinkota, Michael R.
  • ISBN: 9781606490358
  • Condition: New
  • Dimensions: 9.00 x 0.82
  • Number Of Pages: 402
  • Publication Year: 2009
Language: English