E-Commerce 2016: Business, Technology, Society

by Laudon, Kenneth
ISBN: 9780133938951
Availability:
  • Online Only
$9.99

Available Offers

Pickup at {0} Out of stock at {0} Check other stores
FREE -
Ship to Me
$3.99 -

Overview

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

  • Format: Hardcover
  • Author: Laudon, Kenneth
  • ISBN: 9780133938951
  • Condition: Used
  • Dimensions: 10.10 x 1.20
  • Number Of Pages: 912
  • Publication Year: 2016