Drawing Power: A Compendium of Cartoon Advertising

by Marschall, Rick
ISBN: 9781606993996
Availability:
$14.49

Available Offers

Pickup at {0} Out of stock at {0} Check other stores
FREE
Ship to Me
$3.99

Overview


The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catch-phrases. Examples of individual cartoon ads through the years include:
  • Yellow Kid advertising
  • Buster Brown Shoe campaigns
  • Dr Seuss' "Flit" cartoons and his longtime career hyping motor oil
  • WWII ads
  • Pepsi and Pete by Rube Goldberg
  • The best-looking comic strip ads ever: Milton Caniff and Noel Sickles (under pen names ) depicting characters' personal crises relieved by a coffee substitute
  • Little Orphan Annie's famous Ovaltine campaign, and Mickey Mouse as pitch-man
  • Peanuts shilling Falcons and B.C. shilling Dr. Pepper
  • Dagwood selling atomic energy
  • and virtually every super-hero trafficking in the mortal realm to shill every product imaginable
A special section will showcase ads that featured cartoonists themselves as hucksters; can you believe The New Yorker's urbane Peter Arno selling, not nightclub cocktails, but working-class beer? Walt (Pogo) Kelly selling cement?
  • Format: Trade Paperback
  • Author: Marschall, Rick
  • ISBN: 9781606993996
  • Condition: Used
  • Dimensions: 13.04 x 0.51
  • Number Of Pages: 128
  • Publication Year: 2011