Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems

by Lewrick, Michael
ISBN: 9781119815150
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Overview

Designing and marketing great products and services is no longer enough for businesses to succeed. Digital business models and in particular, business ecosystems, are replacing the traditional understanding of product-focused business models. By 2030, more than 30% of global sales will be generated in business ecosystems. For companies, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products. Thinking for Business Growth explains the next step beyond design thinkingÂdesigning for new business models and business ecosystems
  • Format: Trade Paperback
  • Author: Lewrick, Michael
  • ISBN: 9781119815150
  • Condition: Used
  • Number Of Pages: 352
  • Publication Year: 2022
Language: English