Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape

by Phillips, Lynn
ISBN: 9781665754903
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Overview

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.

They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

  • Format: TradePaperback
  • Author: Phillips, Lynn
  • ISBN: 9781665754903
  • Condition: New
  • Dimensions: 11.00 x 0.66
  • Number Of Pages: 242
  • Publication Year: 2024
Language: English