Crystallizing Public Opinion

by Bernays, Edward
ISBN: 9780486836584
Availability:
Price reduced from to $7.95
Used - Trade Paperback - 9780486836584

Available Offers

Pickup at {0} Out of stock at {0} Check other stores
FREE
Ship to Me
$3.99

Overview

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
  • Format: TradePaperback
  • Author: Bernays, Edward
  • ISBN: 9780486836584
  • Condition: Used
  • Dimensions: 7.90 x 0.50
  • Number Of Pages: 144
  • Publication Year: 2019
Language: English