Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

by Harrell, Adam
ISBN: 9781138847514
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Overview

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.　

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

  • Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

  • Develop the skills needed to communicate your ideas to a skeptical client.　

  • Learn how to more effectively manage your creative team.

  • And most importantly craft digital experiences that get results.

  • Format: TradePaperback
  • Author: Harrell, Adam
  • ISBN: 9781138847514
  • Condition: Used
  • Dimensions: 10.00 x 0.20
  • Number Of Pages: 136
  • Publication Year: 2016
Language: English