China CEO II: Voices of Experience from 25 Top Executives Leading Mncs in China

by Fernandez, Juan Antonio
ISBN: 9781119583431
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Overview

China CEO, Second Edition maintains the same practical, easy-to-read format as the previous edition and will be packed with first-hand, front-line words of wisdom from veterans who have learned to track - and crack - the Chinese consumer market. Based on interviews with 35 CEOs and 10+ experienced consultants based in China, the book will discuss the digital revolution currently taking place that has pushed the nation into the leading position globally for online shopping, social media, mobile payment and now AI and facial/voice recognition technology. Aside from the impact of China's digital transformation, this update will also examine other new interesting trends such as the generational differences in young Chinese entering the workforce, the rise of Chinese CEOs replacing foreigners, the increase in women CEOs leading China-based foreign enterprises, and more. See supporting document for list of interviewees.

  • Format: Trade Paperback
  • Author: Fernandez, Juan Antonio
  • ISBN: 9781119583431
  • Condition: Used
  • Dimensions: 8.90 x 0.80
  • Number Of Pages: 288
  • Publication Year: 2020
Language: English