CHASING THE ELEPHANT - Mastering Enterprise IT Sales Across Africa

by Ntuba, Allison
ISBN: 9781105872433
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Overview

Chasing the Elephant: Mastering Enterprise IT Sales Across Africa is a practical, story-driven guide to winning large, complex enterprise deals in Africa's diverse and fast evolving markets. Drawing on real world experiences across Africa, the book unpacks the realities of selling high-value IT solutions to governments, telcos, banks, and large enterprises. It explores trust building, stakeholder management, procurement hurdles, negotiations, and long sales cycles offering clear strategies, local insights, and actionable lessons for sales leaders, account managers, and technology entrepreneurs determined to close "elephant" deals and build sustainable success across the continent.
  • Format: Trade Paperback
  • Author: Ntuba, Allison
  • ISBN: 9781105872433
  • Condition: New
  • Dimensions: 8.50 x 0.36
  • Number Of Pages: 168
  • Publication Year: 2026
Language: English