Select A Store
Select Store
My Store:
Select A Store
Availability:
-
Online Only
$18.99
Overview
Overview
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
- Format: Trade Paperback
- Author: Harrison, Steve
- ISBN: 9780957151505
- Condition: New
- Dimensions: 9.00 x 0.48
- Number Of Pages: 208
- Publication Year: 2012
Language:
English