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Used
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Trade Paperback
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9781591842132
Overview
Overview
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
- Format: TradePaperback
- Author: Hughes, Mark
- ISBN: 9781591842132
- Condition: Used
- Dimensions: 8.40 x 0.67
- Number Of Pages: 240
- Publication Year: 2008