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Overview
Overview
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
- Format: Hardcover
- Author: Morris, Michael H.
- ISBN: 9780803959644
- Condition: Used
- Dimensions: 9.86 x 1.39
- Number Of Pages: 560
- Publication Year: 2001
Language:
English