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Overview
Overview
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy′s essays and studies of marketing.
- Format: Trade Paperback
- Author: Levy, Sidney J.
- ISBN: 9780761916970
- Condition: Used
- Dimensions: 9.98 x 1.23
- Number Of Pages: 608
- Publication Year: 1999
Language:
English