Brand New.: The Shape of Brands to Come.

by Olins, Wally
ISBN: 9780500291399
Availability:
null

Available Offers

Pickup at {0} Out of stock at {0} Check other stores
FREE
Ship to Me
$3.99

Overview


Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
  • Format: Trade Paperback
  • Author: Olins, Wally
  • ISBN: 9780500291399
  • Condition: Used
  • Dimensions: 9.20 x 0.85
  • Number Of Pages: 300
  • Publication Year: 2014
Language: English