Barack Obama's Social Media Lessons for Business

by David, Bullock
ISBN: 9780578008028
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Overview

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
  • Format: Trade Paperback
  • Author: David, Bullock
  • ISBN: 9780578008028
  • Condition: New
  • Dimensions: 11.00 x 0.35
  • Number Of Pages: 130
  • Publication Year: 2008
Language: English