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Overview
Overview
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
- Format: Trade Paperback
- Author: Cunningham, Michael
- ISBN: 9780738205229
- Condition: New
- Dimensions: 9.20 x 0.61
- Number Of Pages: 224
- Publication Year: 2002
Language:
English