1. Challenging the Traditional Way of Doing Business.- 2. The B Corp Movement.- 3. Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs.- 4. Schwartz's Values and Motivation Theory.- 5. The Study - B Corp Entrepreneurs in Chile.- 6. Chilean B Corp Entrepreneurs' Values and Motivations.- 7. Motivational Profiles of Chilean B Corp Entrepreneurs.- 8. Implications and Future Research.