Automotive Data Mining 101: Basic Principles Of Data Mining Your Customer Base

by Northburg, Tim
ISBN: 9781494289669
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Overview

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO's. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have "won" to your dealership. You too can master your data.
  • Format: Trade Paperback
  • Author: Northburg, Tim
  • ISBN: 9781494289669
  • Condition: Used
  • Dimensions: 9.00 x 0.50
  • Number Of Pages: 236
  • Publication Year: 2014
Language: English