Attitudes And Persuasion: Classic And Contemporary Approaches

by Petty, Richard E.
ISBN: 9780813330051
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Overview

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
  • Format: Trade Paperback
  • Author: Petty, Richard E.
  • ISBN: 9780813330051
  • Condition: Used
  • Dimensions: 9.29 x 0.74
  • Number Of Pages: 335
  • Publication Year: 1996

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