Annual Editions: Marketing 02/03

by Richardson, John E.
ISBN: 9780072507027
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Overview

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
  • Format: Trade Paperback
  • Author: Richardson, John E.
  • ISBN: 9780072507027
  • Condition: Used
  • Publication Year: 2002
Language: English