Advertising Media Planning: A Brand Management Approach

by Kelly, Larry D.
ISBN: 9780765626363
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Overview

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
  • Format: TradePaperback
  • Author: Kelly, Larry D.
  • ISBN: 9780765626363
  • Condition: Used
  • Dimensions: 8.90 x 0.60
  • Number Of Pages: 291
  • Publication Year: 2011
Language: English