Advertising & the Business of Brands : An Introduction to Careers & Concepts in Advertising & Marketing

by Bendinger, Bruce H. H.; Maxwell, Ann; Barnes, Beth; Tucker, Elizabeth; McGann, Anthony; Gustafson, Robert; Lloyd, Carla; Jordan, Tom; Wardrip, Jon; Avery, Jim; Altman, Dennis; Kendrick, Alice; Ganahl, Dennis; Hester, Joe Bob; Marra, James
ISBN: 9781887229050
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Overview

  • Format: Trade Paperback
  • Author: Bendinger, Bruce H. H.; Maxwell, Ann; Barnes, Beth; Tucker, Elizabeth; McGann, Anthony; Gustafson, Robert; Lloyd, Carla; Jordan, Tom; Wardrip, Jon; Avery, Jim; Altman, Dennis; Kendrick, Alice; Ganahl, Dennis; Hester, Joe Bob; Marra, James
  • ISBN: 9781887229050
  • Condition: Used
  • Dimensions: 1.00 x 10.75
  • Publication Year: 2000